Book a 15-min intro call

Strategic Design

Design systems expert

Remote & Relocation Ready

5+ Years in Product Design

Design Systems, UX Strategy, and Product Thinking — All in One

I’m a Senior Product Designer with 5+ years crafting scalable solutions for SaaS, fintech, and internal platforms. I lead with systems thinking, simplify complexity, and deliver designs that drive adoption and impact. Based in Casablanca — open to remote or relocation roles.

Previous collaborators

Case studies

Showcasing purposeful, results-driven design.

See all

Designing for Speed and Scale: Inside the Atoz CRM Redesign

I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

Lead Product Designer

CRM · Finance · B2B SaaS

April 2024 – May 2025

Designing for Speed and Scale: Inside the Atoz CRM Redesign

I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

Lead Product Designer

CRM · Finance · B2B SaaS

April 2024 – May 2025

Designing for Speed and Scale: Inside the Atoz CRM Redesign

I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

Lead Product Designer

CRM · Finance · B2B SaaS

April 2024 – May 2025

Turning a Legacy Intranet into a Power Tool for Productivity

Led a full-scale UX and UI transformation to streamline workflows, align cross-functional teams, and deliver measurable impact—reducing task time by 40% and cutting support tickets in half.

Lead Product Designer

Tax & Finance (Enterprise Software)

4 months

Turning a Legacy Intranet into a Power Tool for Productivity

Led a full-scale UX and UI transformation to streamline workflows, align cross-functional teams, and deliver measurable impact—reducing task time by 40% and cutting support tickets in half.

Lead Product Designer

Tax & Finance (Enterprise Software)

4 months

Turning a Legacy Intranet into a Power Tool for Productivity

Led a full-scale UX and UI transformation to streamline workflows, align cross-functional teams, and deliver measurable impact—reducing task time by 40% and cutting support tickets in half.

Lead Product Designer

Tax & Finance (Enterprise Software)

4 months

UX Strategy for SonarX: Simplifying Staking at Scale

I led the full UX overhaul of a failed crypto staking app—simplifying complex flows, rebuilding trust through transparent design, and delivering a modular system that accelerated development by 30%.

Lead Product Designer

Blockchain | Crypto | FinTech

October 2023 – March 2024

UX Strategy for SonarX: Simplifying Staking at Scale

Lead Product Designer

Blockchain | Crypto | FinTech

October 2023 – March 2024

UX Strategy for SonarX: Simplifying Staking at Scale

Lead Product Designer

Blockchain | Crypto | FinTech

October 2023 – March 2024

Me at a glance

Get to know your next design partner

More about me

Who am I?

I’m Abdellah — a senior product designer passionate about clarity, functionality, and scaling design across teams. I work at the intersection of systems, usability, and product growth.

→ Specializing in design systems that reduce dev time, increase consistency, and scale with product growth.

Product Thinking
Scalable UX
Design Systems
Cross-Functional Collaboration
Research-Driven
Strategic Communication
User–Business Alignment
Design Mentorship
UI & Interaction Design
Continuous Learning

Fast, structured, and reliable

I work with speed and precision — from wireframes to dev handoff. Developers love my clean, scalable files.

Figma Mastery

Design Systems

Component Thinking

Design that moves the needle

I focus on outcomes — simplifying complex UX and supporting business goals through thoughtful, user-first design.

UX Strategy

SaaS & B2B

KPI-Driven Design

Sharp on problems, collaborative in solutions

From workshops to user flows, I help teams align early and ship smarter. I’m a partner, not just a pixel pusher.

Product Thinking

Rapid Iteration

Cross-functional Sync

Friendly, focused, and easy to work with

I bring good vibes, clear thinking, and a professional attitude. Remote-native, async-ready, and culturally adaptable.

Team Player

Remote-first

Multilingual & Global Mindset

What People Say About Working With Me

From People I’ve Collaborated With

He’s not just a designer — he understands the bigger picture and contributes to product strategy in meaningful ways.

Omar K.

PM — Chaudhry Group

Working with Abdellah has been a great experience. He’s meticulous, thinks ahead, and always prioritizes the user. He approaches design strategically and ensures every decision supports the bigger product vision.

Kamal F.

Senior UX designer — DevCorp

Latest Blog Post

Practical insights on UX strategy, systems, and functionality — from real-world product design challenges.

See all

Why UX in Internal Tools Matters More Than You Think

Poorly designed internal systems kill productivity. Learn how better UX can save time, reduce frustration, and improve efficiency.

UX Design

Internal Tools

Productivity

Why UX in Internal Tools Matters More Than You Think

Poorly designed internal systems kill productivity. Learn how better UX can save time, reduce frustration, and improve efficiency.

UX Design

Internal Tools

Productivity

Why UX in Internal Tools Matters More Than You Think

Poorly designed internal systems kill productivity. Learn how better UX can save time, reduce frustration, and improve efficiency.

UX Design

Internal Tools

Productivity

The Overlooked Impact of UX in B2B Software

Why UX in B2B software is more important than you think—and how it impacts business success.

B2B Software

UX Design

Enterprise UX

The Overlooked Impact of UX in B2B Software

Why UX in B2B software is more important than you think—and how it impacts business success.

B2B Software

UX Design

Enterprise UX

The Overlooked Impact of UX in B2B Software

Why UX in B2B software is more important than you think—and how it impacts business success.

B2B Software

UX Design

Enterprise UX

Let’s Work Together

I’m currently open to full-time remote product design roles. If you’re building something meaningful and need clarity, scalability, and great UX — let’s talk.

Book a 15-min intro call

Let’s Work Together

I’m currently open to full-time remote product design roles. If you’re building something meaningful and need clarity, scalability, and great UX — let’s talk.

Book a 15-min intro call

Now: Actively looking for remote product design roles.

Resume

Abdellah Ibach

Senior Product Designer — Design Systems & UX Strategy

Now: Actively looking for remote product design roles.

Resume

Abdellah Ibach

Senior Product Designer — Design Systems & UX Strategy