Design systems expert

5+ Years in Product Design

Design Systems, UX Design, and Product Thinking — All in One

Based in Casablanca. I craft on-point designs for SaaS, fintech, and internal apps. I move with the product's success in mind, I love to optimize and simplify complexity, and ship designs that drive real results.

Testimonials

From People I’ve Collaborated With

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I had the opportunity to collaborate with Abdellah, and I can confidently say he’s an exceptional UX/UI Designer. His creative mindset, attention to detail, and deep understanding of user-centered design truly elevate any project he's part of.

Achour Salhi

Software engineer

Abdellah is a reliable and talented product designer. He's strong in UX and design systems and is a valuable contributor to our team.

Khadija Ouchatti

Senior developper

My work

Curated case studies of some of my latest projects.

See all my projects

Turning an old Intranet into a modern power tool

Led a full-scale UX/UI transformation to streamline workflows, align departments, and deliver real results, reducing task time by 40% and cutting support tickets in half.

Lead Product Designer

Finance/Tax services (Enterprise Software)

02/2024 – 06/2024

Turning an old Intranet into a modern power tool

Led a full-scale UX/UI transformation to streamline workflows, align departments, and deliver real results, reducing task time by 40% and cutting support tickets in half.

Lead Product Designer

Finance/Tax services (Enterprise Software)

02/2024 – 06/2024

Turning an old Intranet into a modern power tool

Led a full-scale UX/UI transformation to streamline workflows, align departments, and deliver real results, reducing task time by 40% and cutting support tickets in half.

Lead Product Designer

Finance/Tax services (Enterprise Software)

02/2024 – 06/2024

Optimizing crypto staking for SonarX at Scale

I led the full UX overhaul of a rebranded crypto staking app FKA B-Love, simplifying user flows, rebuilding trust, and delivering a design system adn language that accelerated development by 30%.

Product Designer

Crypto | FinTech

10/2023 – 03/2024 (5 Months)

Optimizing crypto staking for SonarX at Scale

I led the full UX overhaul of a rebranded crypto staking app FKA B-Love, simplifying user flows, rebuilding trust, and delivering a design system adn language that accelerated development by 30%.

Product Designer

Crypto | FinTech

10/2023 – 03/2024 (5 Months)

Optimizing crypto staking for SonarX at Scale

I led the full UX overhaul of a rebranded crypto staking app FKA B-Love, simplifying user flows, rebuilding trust, and delivering a design system adn language that accelerated development by 30%.

Product Designer

Crypto | FinTech

10/2023 – 03/2024 (5 Months)

Designing for Speed and Scale: Inside the Atoz CRM Redesign

I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

Lead Product Designer

Finance · B2B SaaS

4/2024 – 5/2025

Designing for Speed and Scale: Inside the Atoz CRM Redesign

I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

Lead Product Designer

Finance · B2B SaaS

4/2024 – 5/2025

Designing for Speed and Scale: Inside the Atoz CRM Redesign

I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

Lead Product Designer

Finance · B2B SaaS

4/2024 – 5/2025

Who is Abdellah Ibach?

Get to know your next design partner

Learn more about me

I build the system behind the screens

Great UX shouldn't just look good, it scales with your product. I create design systems that keep every screen clean, consistent, and dev-friendly.

Design Systems

I care about what actually works

My focus is simple: make the product better for users and the business. From flow optimization to measurable outcomes, I’m in it for the results.

KPI-Driven Design

I make collaboration feel easy

I show up, listen, and keep things moving. Remote? Async? No problem. I play well with PMs, devs, and everyone in between.

Remote-First

Latest blog posts

Sharing my thoughts and ideas on design topics from my experience.

See all posts

The Vibe Coding Trap: Why Speed Now Means Debt Later

A breakdown of why early-stage startups fall for “vibe coding”—and how it leads to unscalable products, dev friction, and design debt. Based on firsthand experience and advice for founders looking to scale with intention.

Design systems

Startup growth

Product strategy