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Enterprise-grade product design, from Casablanca.

Six years of enterprise B2B SaaS, now embedded with a German enterprise loyalty platform via iMedia24.

Book a UX Audit SprintSee the work

  • 6+

    Years designing enterprise B2B products

  • 10+

    Complex products shipped end-to-end

  • 200+

    Professionals using the internal platforms I designed

Worked with

What I offer

Three ways to work together

  1. Fixed scope, 1–2 weeks

    UX Audit Sprint

    For: Enterprises, startups

    A prioritized list of UX and accessibility issues, with fixes ready for your developers.

    What you get

    • Issues ranked by business impact
    • Accessibility findings against WCAG 2.1 AA
    • Design fixes ready for dev handoff
    Book a UX Audit SprintSee the proof

  2. Fixed scope, 3–6 weeks

    Design System Setup / Audit

    For: Enterprises, tech firms

    One shared design language your designers and developers both build from.

    What you get

    • Tokenized Figma library
    • Documented components
    • Developer handoff
    Talk about a design systemSee the proof

  3. Retainer, 2–3 days a week

    Fractional Design Partner

    For: Tech firms, agencies, startups

    Senior design leadership without a full-time hire.

    What you get

    • Design direction for your product team
    • Hands-on design and review
    • Works in your tools and time zone
    Talk about a retainerSee the proof

Selected work ’23–’25

My work

  1. Campaign builder screens: target-group rules on a journey canvas and the edit-campaign form

    Building Coherence Across Enterprise Campaigns

    Marketing Journeys Campaign Builder
  2. CRM dashboard with contact insights, shown on a tablet with a keyboard

    CRM Transformation

    Architecture for High-Stakes Relationships
  3. IMS dashboard before and after the redesign, with the original small dashboard behind the redesigned one and its time tracker, events, balance and tasks cards pulled out

    Fixing Design Debt in a Live HR Platform

    Design triage, system unification, and feature redesign across a product already in production
See all work

Results

Complex B2B products that teams can run, not work around. Three campaign tools became one. A live HR platform redesigned without going offline.

Based in Casablanca

About

I’m Ibach, a senior product designer for complex B2B products. Six years of enterprise SaaS, with 10+ products shipped end-to-end.

I taught myself design by shipping it. Today I work every day with a German enterprise team, in their time zone, from Casablanca.

I work in French and English, and I bring that standard to Moroccan enterprises, tech firms and agencies.

Portrait of Abdellah Ibach with curly hair in warm, low light, looking down and to the side
Casablanca, working in French and English
Book a UX Audit Sprint

Houssam Rafiki

IT Project Manager at ATOZ Services

What made him stand out is his ability to understand requirements immediately and translate them into clean, thoughtful, and practical design outputs. No back-and-forth, no wasted time.
Read full testimonial on LinkedInRead more on LinkedIn

Testimonials

What colleagues say

  • Achour Salhi

    Senior Full-Stack Engineer

    I had the opportunity to collaborate with Abdellah, and I can confidently say he’s an exceptional UX/UI Designer. His creative mindset, attention to detail, and deep understanding of user-centered design truly elevate any project he's part of.

  • Khadija Ouchatti

    Senior Full-Stack Engineer & Scrum Master

    Abdellah is a reliable and talented product designer. He's strong in UX and design systems and is a valuable contributor to our team.

Contact

Get in touch

I usually reply within 24 hours. Tell me what your team is working on.

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