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Casablanca

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I design enterprise SaaS and B2B tools that reduce complexity and help teams operate at scale.

  • Enterprise SaaS
  • UX Strategy
  • Design Systems
  • B2B Product Design

  • 6+

    Years designing enterprise SaaS & B2B systems

  • 10+

    Complex products shipped end-to-end

  • 5

    In-depth case studies on this site

  • 200+

    Professionals using the internal platforms I designed

Selected work ’23–’25

My work

  1. Campaign builder screens: target-group rules on a journey canvas and the edit-campaign form

    Building Coherence Across Enterprise Campaigns

    Marketing Journeys Campaign Builder
  2. CRM dashboard with contact insights, shown on a tablet with a keyboard

    CRM Transformation

    Architecture for High-Stakes Relationships
  3. HR platform dashboard with time tracker, featured challenge, upcoming events and tasks

    Fixing Design Debt in a Live HR Platform

    Design triage, system unification, and feature redesign across a product already in production
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How I work

I turn tangled workflows into clear, scalable systems. From first research to shipped product, I work side by side with your team.

About

About me

I’m Ibach, a product designer specializing in complex B2B SaaS and internal tools.

I help teams untangle high-stakes workflows, build interfaces that scale, and ship tools professionals rely on every day.

From research through handoff, I design for clarity and speed.

Download CV
Portrait of Abdellah Ibach with curly hair in warm, low light, looking down and to the side
What I look like on a good day

Houssam Rafiki

IT Project Manager at ATOZ Services

What made him stand out is his ability to understand requirements immediately and translate them into clean, thoughtful, and practical design outputs. No back-and-forth, no wasted time.
Read full testimonial on LinkedInRead more on LinkedIn

Testimonials

What colleagues say

  • Achour Salhi

    Senior Full-Stack Engineer

    I had the opportunity to collaborate with Abdellah, and I can confidently say he’s an exceptional UX/UI Designer. His creative mindset, attention to detail, and deep understanding of user-centered design truly elevate any project he's part of.

  • Khadija Ouchatti

    Senior Full-Stack Engineer & Scrum Master

    Abdellah is a reliable and talented product designer. He's strong in UX and design systems and is a valuable contributor to our team.

Contact

Get in touch

I usually reply within 24 hours. Tell me what your team is working on.

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