I led a 12+ month redesign of Atoz’s internal CRM, improving task speed by 30% and turning a clunky internal system into a tool people actually liked using.

I led the full UX overhaul of a rebranded crypto staking app FKA B-Love, simplifying user flows, rebuilding trust, and delivering a design system adn language that accelerated development by 30%.

Led a full-scale UX/UI transformation to streamline workflows, align departments, and deliver real results, reducing task time by 40% and cutting support tickets in half.